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Privacy Policy

Effective Date: October 29, 2021


myCaribou is a channel optimization platform for medical device manufacturers and distributors and we only use personal information for the purpose of managing our business. This Privacy Notice describes the ways that myCaribou protects the privacy of customers and potential customers being contacted through our sales and marketing efforts and those who visit our website. 

Our responsibilities 

We are accountable for the data that we collect about you. This means that we determine how and why your data is processed. myCaribou is incorporated under Caribou Inc. with its head office located at 20 Great Gulf Drive, Suite 218, Vaughan, Ontario, L4K 0K7, Canada 

When does myCaribou collect my data and what is being collected? 

myCaribou collects data such as name, company, business phone number and business e-mail address or data that has been provided directly by you. We collect data that is published and publicly available online from sources such as online business directories.

How does myCaribou use my personal information? 

To make you aware of our technology platform and products offered by those in our network 

You may receive calls and/or e-mails from us to make you aware of our technology platform and to keep you up to date on the latest news, product information and updates, industry insights and opportunities. If you wish to be added to our e-mail list, we ask that you provide your contact information (including your name, company info, and business e-mail address) either through our website, contact one of our sales representatives or send us an e-mail.

We respect your wishes when it comes to marketing. If you wish to unsubscribe, just click the ‘unsubscribe’ link at the bottom of every e-mail or send us an e-mail at info@cariboumed.com. We will stop sending you marketing and promotional emails, but we will still respond to questions or requests and communicate with you about your account.

Our grounds for using this data is legitimate business interests.

To respond to your questions and feedback

If you contact us with questions or feedback, we will use your contact information to respond to you. Note that for some requests we may need to request additional information to verify your identity.

Our grounds for using this data is implied consent.

For website analytics and advertising

Like most companies, myCaribou collects information about how you interact with our website: how you got here, how you use the site, what you are looking for, and whether you find it. This helps us improve the site to provide a better experience for you, and we also use the information to inform our business strategy.

The Your Choices section below explains these topics in detail and provides clear instructions for how you can opt out.

Our grounds for using this data is legitimate business interests.

What do these terms mean? 


You have given clear consent for myCaribou to process your personal data for a specific purpose.

If you have previously given consent to our processing your data you can freely withdraw your consent at any time.  You can do this by emailing us at info@cariboumed.com.

If you do withdraw your consent, and if we do not have other grounds for processing your information, then we will drop processing your personal data.  If we do have other grounds for processing your information, then we may continue to do so subject to your legal rights.

Legitimate business interests 

Processing your data is necessary for our legitimate business interests or the legitimate business interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate business interests are:

  • Gaining insights from your behaviour on our website
  • Delivering, developing and improving the services that myCaribou provides
  • Marketing our technology platform to existing and prospective customers to increase usage and sales

In each case, these legitimate business interests are only valid if they are not outweighed by your rights and interests.

Does myCaribou sell or share my personal information? 

We do not sell your personal information, and we do not share it with third parties.

myCaribou uses some tools, apps and services to help us manage our business: things like managing customer interactions, communicating with you, and the other activities described above. If these tools are provided by third parties, we make sure the third parties are not allowed to access your personal information, copy it, or use it for any purpose other than to deliver the service to us.  Where personal data is transferred to a third party we work with trusted partners, perform due diligence and use contractual measures to safeguard your data.

A list of third-party service providers, what data they collect or we share with them, where they store the data and why they need it, is available upon request.

How does myCaribou protect my personal information? 

We only collect the information we need to do the activities described above, and we only keep it as long as necessary. To protect the personal information we have, we use physical, organizational, and technological measures. For example: we only work with trusted technologies and service providers and we limit the number of people who can access your information to people who need to know as part of their job

How do I get in touch? 

If you have questions or comments about this privacy notice or our privacy practices, please contact us. 

The best way to reach us is via email at info@cariboumed.com.

You can also send us a letter: Caribou Inc. Attention: Privacy Officer.  20 Great Gulf Drive, Suite 218, Vaughan, Ontario, L4K 0K7, Canada.

Your choices 


You can opt out of marketing communications from myCaribou at any time by clicking “unsubscribe” at the bottom of the e-mail or sending us a note at info@cariboumed.com.  

We will stop sending you marketing and promotional e-mails, but we will still respond to questions or requests and communicate with you about your account. 

Opt-out of tracking 

myCaribou’s website incorporates a few commonly used tools for advertising purposes, the sections below explain them and tell you how to manage your preferences for each individual service.  


A cookie is a small piece of text that is placed on your computer when you visit a website.  Cookies were created so that information could be saved between visits to a website.  They collect and store information about you based on your browsing patterns and information you provide.  Cookies record language preferences, for example, or let users avoid logging in each time they visit a site.  Almost all of the most popular websites use them.  Cookies can be very useful because without them, you would have to enter certain bits of your personal information each time you visit your favorite site. 

myCaribou uses cookies that are necessary to make our website function, to improve performance, and to understand how you interact with our site. Some of our service providers use third party cookies or other digital markers to help us maintain and improve our websites and deliver interest-based advertising. 

Google Analytics 

Key cookies - NID, _ga, _gid, _gat, _gat_gtag_UA_68491880_5 

Google Analytics uses cookies to analyze your use of the websites, to create reports about visitor activities for us and to provide further services associated with the use of the websites and the internet. Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format. 

To opt out of Google Analytics and targeted advertising, go to www.google.com/settings/ad or through the Google opt-out browser add-on located at https://tools.google.com/dlpage/gaoptout


Key cookies - _hssrc, Hubspotutk, _cfduid, _hstc, _hssc, hs-messages-is-open, messagesUtk

HubSpot uses cookies to recognize particular people who have interacted with myCaribou previously. This may be visitors to our website, myCaribou users or contract counterparties. 

These cookies are required to use myCaribou. Upon signing up for myCaribou, you consent to the use of the cookies noted above. 

You may refuse the transmission of your information on our website by opting out on cariboumed.com, however please note that you will delete the opt out cookie when you delete your cookies in your browser settings.

More info here. 

Access and correct your personal information 

To request a copy of the personal information we hold on you or to ask us to update or correct your personal information, you can e-mail info@cariboumed.com. Please be as specific as you can to help us provide a complete and timely response.  

If you are not emailing us from the e-mail address we have on file, we may need to request additional information to verify your identity. 


Your rights 

You can exercise your rights by sending us an e-mail at info@cariboumed.com 

You have the right to access information we hold about you 

This includes the right to ask us supplementary information about: 

  • the categories of data we’re processing 
  • the purposes of data processing 
  • the categories of third parties to whom the data may be disclosed 
  • how long the data will be stored (or the criteria used to determine that period) 
  • your other rights regarding our use of your data 

    We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of others (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason. 

    You have the right to make us correct any inaccurate personal data about you 

    You can object to us using your data for profiling you or making automated decisions about you 

    You may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring e-mails to you based on your behaviour).  Otherwise, the only circumstances we will do this is to provide myCaribou’s service to you. 

    You have the right to be “forgotten” by us 

    You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of myCaribou. 

    You have the right to lodge a complaint regarding our use of your data 

    We will do our very best to resolve any concerns you may have. If for some reason we can’t, you may contact the Office of the Privacy Commissioner of Canada (OPC) at 30 Victoria Street, Gatineau, QC K1A 1H3 or Toll Free: 1-800-282-1376 or www.priv.gc.ca